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YUK is a sportswear brand from Hokkaido, named after the Ainu word for the Ezo deer and shaped by long northern winters. Its own ski suits and padded jackets use super water-repellent fabrics and warm linings, joined by fur-lined snow boots, tracksuits and outerwear. Sizes run from baby to adult, suiting families who play outdoors in snow and cold weather.

fanqlo is a Tokyo-born Japanese fashion brand of cooling jackets, made so fan wear looks like everyday clothing, not workwear. Its Short, Long and Relax jackets send a breeze through the garment from built-in fans kept discreet by covers, with UPF50+ fabric and cuts mostly designed for women, for anyone who wants to stay cool on summer commutes and days out.

NATURAL ORCHESTRA is a Japanese organic skincare brand centered on cold-pressed, unrefined jojoba oil, made for sensitive skin from young children to adults. Its certified organic jojoba oil is filled in Japan and comes pure or blended for face, body, scalp and delicate areas, plus a lotion, UV protector and herbal tea for anyone seeking gentle natural care.

Tenshi no Tamago is a jewelry brand whose pieces are made in Japan by skilled craftspeople, known for an egg with an angel wing that celebrates the joy of birth. Beyond the signature egg pendants, it offers birthstone necklaces and rings, Mommy's rings, wedding rings and the cat-motif Mirai Tenshi line, for marking births, weddings and anniversaries.

cui-cui is a Japanese jewelry brand inspired by little birds gathering in a tree, making delicate, minimal pieces crafted by jewelers in Kofu, Yamanashi. Its mostly K10 gold range spans tiny diamonds, color-coordinated gemstones and birthstones, opal, pearl, a bird-footprint motif and original bridal rings, for anyone who loves dainty jewelry to layer daily.

NIHONDO is a kampo specialist founded in 1969 that offers its own wellness products made with Japanese-Chinese herbal ingredients, guided by the motto of self-care first. Its range spans organic tienchi ginseng supplements, herbal blend teas by mood or purpose, nourishing porridges, KAGAE skincare and bath herbs, for anyone building a calm self-care routine.